{"id":1875,"date":"2016-04-27T10:48:46","date_gmt":"2016-04-27T17:48:46","guid":{"rendered":"http:\/\/thegood.com\/?post_type=insights&#038;p=1875"},"modified":"2021-04-13T21:35:10","modified_gmt":"2021-04-14T04:35:10","slug":"how-to-increase-ecommerce-sales","status":"publish","type":"insights","link":"https:\/\/thegood.com\/insights\/how-to-increase-ecommerce-sales\/","title":{"rendered":"How To Increase Ecommerce Sales By 140%"},"content":{"rendered":"\n<p>Everyone is looking for better ways to increase ecommerce sales, and it&#8217;s easy to get stuck in the same old patterns.<\/p>\n\n\n\n<p><a href=\"https:\/\/thegood.com\/insights\/marketing-budget\/\">Budgets<\/a> are set for creating product launch pages, landing pages, and new marketing campaigns for the brand site.&nbsp;Agencies are hired, campaigns are created, and everyone feels like they\u2019re doing their job.<\/p>\n\n\n\n<p>The problem is, most of that effort falls flat because it was created for the purpose of marketing at our customers instead of creating a way to connect with them.<\/p>\n\n\n\n<p>The only way to connect with your customers through your marketing is by creating something they care about.<\/p>\n\n\n\n<p>The truth is, most of the time they don\u2019t care about your latest campaign idea. If the content you add to your site is only about your company instead of your customer it costs you double. You lose the money and effort spent to create the campaign, and more importantly, you lose the attention of someone who is asking for your help.<\/p>\n\n\n\n<p>Here\u2019s how to fix this problem:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with why they came<\/h2>\n\n\n\n<p>By coming to your site, your customers are asking for validation:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do your brand values line up with theirs?<\/li><li>Are your products a high quality for the price?<\/li><li>Will they have a better time out in the world doing what they love?<\/li><li>Do you care about what they care about?<\/li><\/ul>\n\n\n\n<p>The good news is people are coming to your site. It\u2019s not like they don\u2019t want to buy your products, they do. But on their terms and at their pace.<\/p>\n\n\n\n<p>Maybe they\u2019re comparing 5 different brands that sell the same type of product, maybe they\u2019ve already bought from you in the past and are looking for a newer model, or to return something that isn\u2019t working for them. Whatever the reason is they\u2019ve come to your site, they\u2019re looking for something specific in that moment.<\/p>\n\n\n\n<p>Your customers are telling you what they want. <a href=\"https:\/\/thegood.com\/insights\/top-10-why-brands-should-stop-yelling-and-start-listening\/\" target=\"_blank\" rel=\"noopener\">You should listen to them<\/a>. Start with their goals and <a href=\"https:\/\/thegood.com\/insights\/dtc-brands-email-engagement\/\">build your marketing<\/a> from there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand what they want<\/h2>\n\n\n\n<p>Your customers are telling you exactly what they want by the specific pages they visit on your site, the products they view, and the calls and emails to customer service they make.<\/p>\n\n\n\n<p>Some of these activities turn up in analytics. Others come up in customer service meetings.&nbsp;None of them can help you unless you\u2019re paying attention, and do something about it.<\/p>\n\n\n\n<p>Look at your data, <a href=\"https:\/\/thegood.com\/insights\/integrate-customer-service-into-website-revisions\/\" target=\"_blank\" rel=\"noopener\">talk with your customer service team<\/a>, and adjust your site (and marketing budget) accordingly.<\/p>\n\n\n\n<p>If you make something that matters to your customers, you\u2019ll get results that matter to your company. You&#8217;ll need to know:<\/p>\n\n\n\n<p>This is the opposite of the \u201cif you build it they will come\u201d mindset that results in more landing pages. It\u2019s a \u201cwhy are they here and how can I help?\u201d mindset that results in increased sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make small changes for big results<\/h2>\n\n\n\n<p>Small changes in your approach can make a big difference in your results.<\/p>\n\n\n\n<p>Instead of adding a new brand image to <a href=\"https:\/\/thegood.com\/insights\/mom-called-hates-homepage-carousel\/\" target=\"_blank\" rel=\"noopener\">the rotating carousel that shouldn\u2019t be on your homepage<\/a>, put a link to your 3 top selling products.&nbsp;Instead of immediately covering the screen with an <a href=\"https:\/\/thegood.com\/insights\/email-pop-up-mellodrama\/\" target=\"_blank\" rel=\"noopener\">email signup box<\/a>, help&nbsp;your customers easily find what they are looking for.&nbsp;Instead of trying to involve them in another hashtag campaign, create some content that will <a href=\"https:\/\/thegood.com\/insights\/better-e-commerce-part-1-content-that-sells\/\" target=\"_blank\" rel=\"noopener\">make your site more like a store<\/a>.<\/p>\n\n\n\n<p>The faster you can show that you\u2019re aligned with your customer, the better your chance of making the sale. That means less storytelling and more \u201cresearch helping\u201d.<\/p>\n\n\n\n<p>You can <a href=\"https:\/\/thegood.com\/insights\/custom-packaging-brand-experience\/\">create inspiring brand content and put it in your customers<\/a> browsing path, but if you want it to be effective at converting the sale, it must help them see how aligned you are with the things that matter to them. As people. As customers. As someone who wants to get tons of value from the things they buy from you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set better metrics for success<\/h2>\n\n\n\n<p>If you judge the success of your marketing spend based on pageviews and facebook likes, you\u2019re not likely to get a return on those dollars.&nbsp;If you keep creating more landing pages and more brand story content without first understanding what your customers want, that money will not make its way back to your bottom line.<\/p>\n\n\n\n<p>The goal of your marketing is ultimately to grow&nbsp;sales.&nbsp;To get a return on your marketing spend, you have to start with that end in mind.&nbsp;To grow sales, your storytelling is key. More sales mean you\u2019re telling the right story.<\/p>\n\n\n\n<p>If you\u2019re telling a story about your brand, you\u2019re just adding to the noise your customers are looking to tune out.<\/p>\n\n\n\n<p>If you\u2019re telling the story of how your customers will enjoy doing the things they love, you will make the sale.<\/p>\n<div class=\"tkugp-items-wrap\"><div class=\"tkugp-bottomcontent\"><\/div><\/div>","protected":false},"author":5,"featured_media":88504,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","wpcf-summary":["To increase ecommerce sales, the goals of the website must be focused on achieving the goals of the customer. 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Budgets are set for creating product launch pages, landing pages, and new marketing campaigns for the brand site.&nbsp;Agencies are hired, campaigns are created, and everyone feels like they\u2019re doing their job. The problem is, most of that effort falls flat because it was created for the purpose of marketing at our customers instead of creating a way to connect with them. The only way to connect with your customers through your marketing is by creating something they care about.&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Shaun Tinney","url":"https:\/\/thegood.com\/author\/shauntinney\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Increase Ecommerce Sales By 140% - The Good<\/title>\n<meta name=\"description\" content=\"It&#039;s no mystery companies want to increase ecommerce sales. 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