Imagine walking through the grocery store, filling your shopping cart, wheeling up to the checkout line\u2014and then casually strolling out the door, leaving your cart behind, full of products.<\/p>\n\n\n\n
That would be pretty unusual. Yet when it comes to online shopping, the same behavior \u2013 referred to as “cart abandonment” \u2013 is all too common. <\/p>\n\n\n\n
In fact, cart abandonment rates usually hover between 68<\/a> and 82%<\/a>. That means there are more website visitors who browse your store and leave without buying than those who actually complete their purchase. <\/p>\n\n\n\n That’s a lot of money left on the table!<\/p>\n\n\n\n There are a number of reasons why someone might abandon their cart:<\/strong><\/p>\n\n\n\n As you can see, there are a variety of innocent mis-steps that can end up making the difference between, “I’ll pass,” and “Let’s do this!” That’s why a close examination of your product pages and checkout process is a valuable use of your time. <\/p>\n\n\n\n Here’s the good news: <\/strong>Each of these sticking points are fixable, and with the right tactics<\/a>, you can drastically reduce cart abandonment, improve your conversion rate, and accelerate your revenue growth.
Let’s walk through eight of our favorite cart abandonment optimization tactics…<\/p>\n\n\n\n