Your unboxing experience matters. You can only market so much.<\/p>\n\n\n\n
Your website, store pages, social channels, and ads are only going to reach a certain number of people with what you do.<\/p>\n\n\n\n
The trick to growing beyond that boundary and increasing conversions is turning to another source of photos, kind words, and shared posts. A source of user-generated content.<\/em><\/p>\n\n\n\n For ecommerce brands, one of the best sources for user-generated content is an unforgettable unboxing experience.<\/p>\n\n\n\nOne of the best sources for user-generated content is an unforgettable unboxing experience. <\/a><\/span>Share on X<\/a><\/span>\n\n\n\n If you\u2019re not familiar, unboxing is the act of opening a package and showing the world what\u2019s inside through photos and (more commonly) video of the entire process. Properly packaging your product is like giving someone a birthday present every time they order from you.<\/p>\n\n\n\n When there is an element of surprise or it feels like the box was packaged and prepared with love, users tend to respond in kind.<\/p>\n\n\n\n We\u2019re looking at unboxing because it can help you gain significant attention, whether that\u2019s customers talking nicely about you to their friends or even them showing off the entire experience to the world. This good impression is strong for both word-of-mouth advertising and creating a bit of envy \u2014 getting a lead to think \u201cI want that too!\u201d<\/p>\n\n\n\n You increase your chance of getting a repeat purchase thanks to the delightful experience and increase chances of additional conversions when an existing customer shares that same delight.<\/p>\n\n\n\n