Cathy Robertson, a shipping and delivery expert with Logistics Trends & Insights in Atlanta, says<\/a>:<\/p>\n\n\n\n It\u2019s just common sense that along with all the tremendous upsides to ordering online, the downside is things can be stolen\u2026 You\u2019ve got something worth 200 bucks being delivered to your home? You better be sitting on your front steps when it arrives.<\/p>\n\n\n\n So what\u2019s the solution? How can the porch pirates be thwarted?<\/p>\n\n\n\n In response, many companies are fighting back by shipping items directly to stores and allowing the consumer to pick them up.<\/p>\n\n\n\n In this article, we\u2019re going to cover:<\/p>\n\n\n\n It\u2019s not particularly complicated. If you have a brick-and-mortar store(s), you simply offer consumers the option of picking up their order at your store instead of receiving it at their home.<\/p>\n\n\n\n Numerous \u201cclick-and-mortar\u201d retailers have implemented a store pickup option, including:<\/p>\n\n\n\n Amazon is going to unique lengths to offer a ship-to-store option. In many cities, they have \u201clockers\u201d, which are a sort of storage unit where customers can pick up their packages.<\/p>\n\n\n\n Taking things a step further, Amazon recently announced what they\u2019re calling \u201cKey In Car\u201d delivery. Using an app, customers can give couriers access to their cars, and the couriers will then place the packages in the cars, significantly reducing the chances of package theft<\/p>\n\n\n\n Writing in The Verge, Andrew Jenkins notes<\/a>:<\/p>\n\n\n\n After purchasing an item and selecting in-car delivery, Amazon sends a series of notifications to let you know that the package is on its way. At any point, you can choose to change delivery locations or \u201cblock access\u201d to the car in the Key app, if for some reason you need to run a quick errand or your car won\u2019t be immediately accessible to the delivery person. Amazon will then default to your backup delivery location if access to the vehicle is blocked.<\/p>\n\n\n\n Clearly, Amazon recognizes the problem of packages being stolen and is going to great lengths to prevent it.<\/p>\n\n\n\n Perhaps it\u2019s time you also considered implementing a customer-focused delivery option with your ecommerce business.<\/p>\n\n\n\n You may be thinking that implementing ship-to-store shipping sounds complicated. Are there really that many advantages to it? It turns out there are.<\/p>\n\n\n\n First and foremost, it prevents package theft. This in and of itself is a big win, both for you and for your customers. The simple truth is that the threat of package theft is starting to influence the way customers shop online.<\/p>\n\n\n\n In Los Angeles alone, reported package thefts<\/a> have increased by a staggering 581 percent since 2010. And with most thefts going unreported to the police, it\u2019s a safe bet to say that the number is quite a bit higher.<\/p>\n\n\n\n In a recent study by Shipp<\/a>, 53 percent of people have actively changed their plans so that they can be home when a package is delivered, and 41 percent of people have avoided purchasing certain items online due to theft concerns. The primary type of item that people have avoided buying? Not surprisingly, it\u2019s electronics.<\/p>\n\n\n\n In the same study by Shipp, 61 percent of people said they felt that online retailers weren\u2019t doing enough to prevent package theft, and a whopping 71 percent said that they would be open to having their packages delivered to an alternative location, such as a locker.<\/p>\n\n\n\n The moral of the story? People want to be sure that their packages won\u2019t be stolen, and if you can offer an alternative delivery method, it\u2019s likely to increase your overall conversion rate and customer satisfaction<\/p>\n\n\n\n But ship-to-store shipping has more advantages than simply offering peace of mind to consumers. It can also increase your in-store conversion rate.<\/p>\n\n\n\n It turns out that when customers come to a store to pick up their package, they tend to make other purchases while they\u2019re there. Some of these purchases are impulse buys, while others are on items already needed.<\/p>\n\n\n\n Writing in Forbes, Bryan Pearson says<\/a>:<\/p>\n\n\n\n These super-short trips [to pick up packages] can result in higher-proportioned revenue because shoppers who place pickup orders, encouraged by the prospect of a quick in-and-out visit, remain prone to split-second purchase decisions.<\/p>\n\n\n\n \u201cAs good as delivery is getting\u2014one-day delivery, sometimes one-hour delivery\u2014that still can\u2019t compete with the one-second immediacy of being in store and picking up that avocado \u2026 because I thought about it in that moment,\u201d explained Todd Dipaola, chief executive and founder of InMarket.<\/p>\n\n\n\n The statistics back this up. Every year, customers spend approximately $5,400<\/a> on impulse purchases, according to a survey by Slickdeals.net. Eighty-five percent of respondents to the survey said that their impulse purchases were in response to some sort of discount or deal. On top of this, 8 out of 10 impulse purchases are made in brick-and-mortar stores.<\/p>\n\n\n\n This presents a unique opportunity for you as a retailer. By offering in-store pickup, you significantly increase the chances that a customer will make additional purchases once they\u2019re in the store. If you can combine in-store pickup with specific discounts, you may be able to significantly increase your conversion rate on those discounted<\/a> items.<\/p>\n\n\n\nWhat Exactly Is the Ship-to-Store Option?<\/h2>\n\n\n\n
![\"free](\"https:\/\/thegood.com\/wp-content\/uploads\/free-pickup.png\")
<\/figure><\/div>\n\n\n\n![\"amazon](\"https:\/\/thegood.com\/wp-content\/uploads\/amazon-locker.png\")
<\/figure><\/div>\n\n\n\nWhy Offer Ship-to-Store Shipping?<\/h2>\n\n\n\n
Riding the Ship-to-Store Bandwagon<\/h2>\n\n\n\n