When shopping cart abandonment rates are so high (currently sitting at an eye-watering 69.8%<\/a>) it\u2019s important to do everything you can to keep the checkout experience slick and friction-free. It\u2019s near-on impossible to shave your abandonment rate down to a big fat zero, but there are definitely some tactics you can put in place to help customers relax at the end of a long journey. <\/p>\n\n\n\n Don\u2019t know where to start? We\u2019ve got you covered. <\/p>\n\n\n\n Did we mention how high cart abandonment<\/a> rates are right now? <\/em><\/p>\n\n\n\n Depending on the industry, you could be losing almost 70% of people who put something in their cart for reasons that are easily rectified. <\/p>\n\n\n\n Maybe they got distracted. Maybe you tacked on additional fees they weren\u2019t expecting. Or maybe they found a better option elsewhere. <\/p>\n\n\n\n When a customer is in \u201cbuy mode\u201d, they\u2019re ready to buy. <\/em>They basically have their wallet out, cash in hand, and are ready to throw their money at you. Don\u2019t make it difficult for them to do that! The quicker you can whizz them through the checkout, the more seamless the journey becomes and the fewer chances there are for shoppers to back out. <\/p>\n\n\n\n When you have a robust and well-oiled checkout process in place, you can:<\/p>\n\n\n\n It\u2019s easy to relegate your checkout page to an afterthought–after all, customers have made it this far, so why wouldn\u2019t<\/em> they just continue until the end? <\/p>\n\n\n\n But in reality, this is the most crucial, make-or-break moment of the sales cycle. If a customer gets frustrated or confused, they\u2019re going to ditch you quicker than you can say \u201center your card details\u201d and find a brand that provides them with a better experience.<\/p>\n\n\n\n Before we look at how you can improve your checkout experience, let\u2019s recap the must-have elements of a decent checkout page design. <\/p>\n\n\n\n Customers can get a quick overview of everything in their cart and continue on to checkout by clicking a \u201cproceed to checkout\u201d button or something similar. <\/p>\n\n\n\n Shoppers can either log in to their account if they already have one, create a new account from scratch, or checkout as a guest. <\/p>\n\n\n\n Customers can enter their billing information and delivery details. This is where any shipping fees or extra costs are tacked onto the total. <\/p>\n\n\n\n Before a customer hands over their money, they should have a final opportunity to preview their order and see the total pricing. <\/p>\n\n\n\n One of the biggest concerns for shoppers is safety when buying online. <\/p>\n\n\n\n Giving their payment information and other personal details to online stores they might never have bought from before can be daunting. In fact, 92% of consumers<\/a> are worried about purchasing from unfamiliar websites, but they\u2019re also frustrated by slow page load times when their card information is involved. <\/p>\n\n\n\n While most popular platforms like Shopify and BigCommerce offer a handful of different security measures, it\u2019s often up to a retailer to explain how they keep customer data safe. This often means integrating a third-party security tool or displaying safety badges. <\/p>\n\n\n\nWhy is a fast checkout process important? <\/strong><\/h2>\n\n\n\n
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![\"tweet](\"https:\/\/thegood.com\/wp-content\/uploads\/image8-12-1024x486.png\")
<\/figure>\n\n\n\nThe key components of a checkout page design <\/strong><\/h2>\n\n\n\n
1. Summary page<\/strong><\/h3>\n\n\n\n
![\"brosa](\"https:\/\/thegood.com\/wp-content\/uploads\/brosa-checkout.png\")
<\/figure>\n\n\n\n2. Login, sign up, or guest checkout <\/strong><\/h3>\n\n\n\n
![\"crate](\"https:\/\/thegood.com\/wp-content\/uploads\/crate-and-barrel-fast-checkout.png\")
<\/figure>\n\n\n\n3. Billing and shipping information <\/strong><\/h3>\n\n\n\n
![\"tortuga](\"https:\/\/thegood.com\/wp-content\/uploads\/tortuga-checkout-page.png\")
<\/figure>\n\n\n\n4. Preview order<\/strong><\/h3>\n\n\n\n
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/_r4hHJgcvfTcMs6vA8N40mvxL1bu4Yd3wY4Hw3Yvm-3iIkyxQEm9B_LLEb9Dqnw3bbUIIZ7TFkFktL2KQBWH3tK1g4kPoCH1hikAqLfph87fYlXjQ3xpno66KMVd9Iid6ql0IHzT\")
Optimizing the checkout experience: the limitations of popular platforms <\/strong><\/h2>\n\n\n\n